Scott Lopez has spent nearly three decades at the intersection of IT distribution, brand building, and go-to-market strategy. He started his career at Ingram Micro, where he spent seven years learning how the channel actually works from the inside out. From there, he went on to help launch and scale some of the channel's most recognizable house brands — Ingram Micro's Netpatibles and CDW's Redwave transceiver lines before founding Zepol Sales and Marketing in 2009.
Over the past 17 years, Scott has built a reputation as the person you call when you need to take a technical product into distribution and make it sell. His venture, 405 Madison — a creative and go-to-market agency — operates out of Firehouse Studios, a repurposed historic fire station in Austin, Texas that Scott built into a full-service production complex with podcast studios, sound stages, and live-event capability. 405 Madison and Firehouse Studios are the engine behind Altnet Fiber's brand, content, and channel strategy including The Red Light District podcast.
Altnet Fiber is the realization of something Scott has been building toward for years: a channel-native fiber brand that leads with custom cable and install services — the two things the channel has always needed — and never had. He is also a U.S. Army veteran, having served as an M1 Armor Crewman at Ft. Hood, Texas.
