Altnet Fiber wasn't built in a boardroom. It was built by two people who spent decades inside the channel at the distributors, the vendors, and the field and saw exactly what was missing.
Scott Lopez has spent nearly three decades at the intersection of IT distribution, brand building, and go-to-market strategy. He started his career at Ingram Micro, where he spent seven years learning how the channel actually works from the inside out. From there, he went on to help launch and scale some of the channel's most recognizable house brands including Ingram Micro's Netpatibles and CDW's Redwave transceiver lines before founding Zepol Sales and Marketing in 2009.
Over the past 17 years, Scott has built a reputation as the person you call when you need to take a technical product into distribution and make it sell. His venture 405 Madison a creative and go-to-market agency operates out of Firehouse Studios, a repurposed historic fire station in Austin, Texas that Scott built into a full-service production complex with podcast studios, sound stages, and live-event capability. 405 Madison and Firehouse Studios are the engine behind Altnet Fiber's brand, content, and channel strategy including The Red Light District podcast.
Altnet Fiber is the realization of something Scott has been building toward for years: a channel-native fiber brand that leads with custom cable and install services the two things the channel has always needed and never had. He is also a U.S. Army veteran, having served as an M1 Armor Crewman at Ft. Hood, Texas.
Mark Cooksey spent 30 years at Ingram Micro — one of the longest tenures in the company's history. He built his career progressing from inside sales to senior field account roles, managing a national portfolio that spanned Silicon Valley business development during the Dot-Com era through large-scale enterprise, retail, e-commerce, systems integration, and contract manufacturing accounts across the United States. He is a 14× President's Club Award winner.
That kind of tenure doesn't just build a résumé it builds pattern recognition. Mark understands how accounts buy, what makes a vendor relationship stick, and where the real opportunities are inside the distribution channel. He brings that instinct directly to Altnet Fiber's go-to-market, where the sales motion is built around earning trust before pitching product.
He is leading the Altnet Fiber go-to-market from the ground up: custom fiber cabling, install services, and the channel motion that connects them. Outside of work, Mark is deeply involved in his community serving on the Boys & Girls Club Golf Committee, supporting H.I.R.E. (employment for formerly incarcerated youth and adults), and contributing to TACA (The Autism Community in Action).
Altnet Fiber runs on a purpose-built AI organization handling sales outreach, pipeline nurture, inbound calls, content creation, operations, research, and analytics around the clock. No competitor in the fiber channel has built anything like this.
Hunter works your prospect list around the clock. He makes the outbound calls, qualifies the lead, and books the discovery call before you've had your morning coffee. Built on GHL Voice AI, Hunter never goes cold.
Chase picks up where Hunter leaves off. Every prospect Hunter touches gets a 5-touch SMS and email nurture sequence timed, personalized, and trigger-based. Hot leads get flagged to Mark immediately.
Grace answers every inbound call, qualifies every reseller inquiry, and books discovery calls 7 days a week, 6am to 6pm Pacific. She handles the front line so Mark can focus on closing.
Nova is the content engine for every channel. She generates LinkedIn posts, YouTube descriptions, email campaigns, ad copy, podcast show notes, and social content across every platform Altnet Fiber operates on keeping the brand visible and consistent without requiring a full marketing team.
Rex is Mark's internal right hand. Pipeline summaries, scheduling, reporting, and document drafting Rex keeps the machine running so Mark stays focused on revenue. Every Monday morning starts with Rex.
Scout is always out front. Before Hunter dials a prospect, Scout has already profiled the account including company size, buying signals, D&H relationship, and the right talking points. Intelligence that turns cold calls into warm conversations.
Spark manages paid advertising and performance analytics across every platform. LinkedIn campaigns today, TikTok and YouTube ads as the brand scales. He tracks spend, runs A/B tests, surfaces weekly performance data, and tells you exactly where every dollar is working.
Axis will coordinate the entire AI org surfacing decisions, managing agent handoffs, and delivering executive-level intelligence to Mark and Scott. The agent that runs the agents.
Two Ingram Micro veterans. One channel-native fiber company.
Scott and Mark crossed paths at Ingram Micro years ago. When Scott brought Mark in to lead Altnet Fiber's sales motion, it wasn't a hire it was a reunion of two people who already knew exactly how the channel works, what resellers need, and why nobody had built this yet.
Altnet Fiber was designed by people who spent decades inside distribution at the vendors, the distributors, and in the field. Every product decision, every sales motion, every piece of language on this website reflects that.